COLOR OF THE YEAR 2018

PANTONE Ultra Violet 18-3838
Inventive and imaginative, Ultra Violet lights the way to what is yet to come.
Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance.
Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality.
Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity.
In interiors, Ultra Violet can transform a room into one of extraordinary set up rich in personality, or contrastingly can tone down a room with subdued, modern pairings. As a color that can take you in so many directions, Ultra Violet makes a statement in any space, whether it’s one of tradition and elegance or unexpected boldness.

NANCY, ARISA and NIKY covered in Ultra Violet fabric.
This blue-based purple makes them elegant and at the same time modern and bold.