“The future belongs to those who believe in the beauty of their dreams”

Eleanor Roosevelt

New Life is an Italian company that develops and produces high range furnishing, with a world wide distribution in the contract, luxury-residential and Maritime markets.

“The secret of getting ahead is getting started”…. And so began New Life, created in 2009 to realize the dreams of three young entrepreneurs, Ondina Battisacco, Alessio Battisacco and Andrea Costantini.

Each of them brought their own specialty and personality, together with the wish to put themselves to the test, in order to realize a new project in the world of chairs and furnishing accessories made out of wood: turning designs, sketches and plans into reality.

Photo holders New life

With bravery and determination, the company interprets market requirements by manufacturing products 100% made in Italy, from raw materials to finishes.

From idea to realization, everything is taken care of down to the finest detail, in the pursuit of absolute quality.

The high standard of each product is guaranteed by working with the finest timber, quality controls at different stages of processing, and careful finishing processes; because every detail counts.

Precision, flexibility, sincerity and trust are the keystones of New Life’s business ethic.

NEW LIFE’S collections: include seating systems, upholstered furniture, tables, and accessories resulting from the fusion of great craftsmanship with industrial and technological production processes.

We specialise in: Hotels and hospitality, commercial and business areas, public buildings and the maritime market.

In 2022, our first Corporate Sustainability report was produced.

This report focuses on the vision, strategies, commitments, and achievements based on the ESG criteria to assess development impact on environmental, social and economic factors. This allows us to identify possible areas for improvement We are aware that this is a starting point to set targets towards more responsible and transparent business practices.

Go to the sustainable balance sheet


“I believe in collaboration and am convinced that the group’s creative strength is a winner in the conception of collections based on quality, on distinctiveness, and on analysing the market’s requirements.”

Alessio Battisacco, Design Director

New Life’s three souls

We love to create.
Most of our collections are created by the Alan de la Coba team, four in-house designers assisted by Design Director Alessio Battisacco.

We love a challenge.
Through collaboration with international designers, we design, engineer and manufacture high quality, custom-made chairs and tables for contract furnishing markets.

New Life’s three souls

Exploring new projects and sharing experiences is in our DNA.
Close collaboration with external designers who share our vision, creative talent and “savoir faire” is the source of our “Architect” collection. That is how our “Architect” collections materialize.


To sum up, we love what we do and have fun in doing it earnestly.
We are always looking to better ourselves and support one another in view of continual improvement.
We seek greater awareness, which we believe, keeping responsibility, respect and integrity in mind, will lead us to shared success with our partners and clients.
We believe in the value of an encounter, of confrontation, of teamwork through professional and human relations that are positive and transparent.

We are New Life!

It´s great that you have read right to the end of this page!
That means you are interested not only in our products, but also in everything that is behind them.